Guiding Principles at Toyota

  • Honor the language and spirit of the law of every nation and undertake open and fair business activities to be a good corporate citizen of the world.
  • Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in their respective communities.
  • Dedicate our business to providing clean and safe products and to enhancing the quality of life everywhere through all of our activities.
  • Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
  • Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect between labor and management.
  • Pursue growth through harmony with the global community via innovative management.
  • Work with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships Established in 1992, revised in 1997. (Translation from original Japanese)

Five Main Principles of Toyota

  • Always be faithful to your duties, thereby contributing to the company and to the overall good.
  • Always be studious and creative, striving to stay ahead of the times.
  • Always be practical and avoid frivolousness.
  • Always strive to build a homelike atmosphere at work that is warm and friendly.
  • Always have respect for spiritual matters, and remember to be grateful at all times.”


  • Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
  • Through our commitment to quality,constant innovation and respect for the planet,we aim to exceed expectations and be rewarded with a smile.
  • We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.


  • Create and strengthen operations and encourage cooperation in the Asia Pacific region.
  • Become an industry leader in customer satisfaction and market share.
  • Make operational safety the most important thing in all activities, and the foundation of the company.
  • Help to develop a better society through activities for the general public.